OpticianVlad - Specs & Strategy
It all begins with an idea.
Welcome to Specs & Strategy—a blog created for the modern eye care professional who wants to thrive in today’s competitive, fast-evolving landscape.
My name is Vlad Cordero, and after more than 25 years as a licensed optician, optical director, and business consultant, I’ve seen firsthand what it takes to run a successful, profitable, and patient-centered optical dispensary. I’ve also seen what happens when optical businesses are left behind—when they rely on outdated strategies, miss growth opportunities, or fail to train their teams to deliver the kind of care and expertise that today’s patients demand.
This blog was born out of a simple idea: that great eye care deserves great business strategy. And that those of us who support ECPs—whether we're opticians, practice managers, or industry consultants—have a responsibility to share what works.
Here on Specs & Strategy, you’ll find:
Actionable strategies for increasing optical revenue and margins
Training tips to turn your team into confident, consultative sellers
Insights on competing with online disruptors (and winning)
Guides to optimizing systems like Crystal PM, inventory flow, and billing
Thought pieces on the future of our industry and how to stay ahead of it
But this isn’t just about theory. This blog reflects what I do every day—working closely with optometrists, ophthalmologists, and their teams to improve efficiency, profitability, and patient outcomes across multiple locations. Whether I’m helping a small practice streamline its optical operations or advising a multi-location group on how to scale without losing quality, the mission is the same: empower ECPs to succeed without burnout or compromise.
Our industry has changed. Patients shop differently. Competition is fiercer. Staff are harder to hire and train. And yet, there’s never been more opportunity for those who are willing to adapt, invest in training, and run smarter businesses.
So, if you're here, chances are you're ready to do things differently.
Thanks for stopping by Specs & Strategy. I hope you find tools, inspiration, and maybe even a few hard truths that help you build the optical business you’ve always wanted.
Vlad
Blog Post Title Two
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Blog Post Title Three
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Blog Post Title Four
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.